Client Education & Licensed Advice
Helping Canadians make informed insurance decisions with clarity and confidence.
Why Education Matters
Life insurance is an important part of financial planning, and like any financial product, it can be misunderstood when discussed without full context. We want to support Canadians with clear, educational information so they can make informed decisions for themselves and their families.
Life insurance Is Not One-Size-Fits-All
There are different types of coverage; including term, whole life, and universal life and each has its own structure, purpose, and suitability depending on a client’s goals and financial situation.
Because of this, we encourage the public to seek guidance from licensed life insurance agents, who are trained and regulated to assess needs, explain options, and provide advice aligned with provincial requirements. Licensed agents follow suitability standards, continuing education requirements, and client-first practices across Canada.
How Greatway Supports Clear, Responsible Advice
Education-based Conversations 📘
Helping clients understand their choices clearly and comfortably.
Clear Explanations of How Different Insurance Products Work 💬
Breaking down concepts so families can make informed decisions.
Long-term Planning Clarity 🏡
Helping families understand how products support their financial goals.
Regular Policy
Reviews 📝
Encouraging clients to ask questions and stay updated on their coverage.
Online Opinions vs Personalized Advice
Online discussions or opinions may not reflect individual needs or regulatory standards. If you have questions about your policy or want to better understand your coverage, we recommend speaking directly with your licensed agent, who can provide personalized and accurate guidance. Many online content creators share financial opinions without the required licensing. Some may hold credentials in completely unrelated fields, but they are not regulated as life insurance agents. As unregulated actors, they are not subject to industry oversight, suitability obligations, or accountability standards. This means they can easily avoid responsibility if their commentary causes confusion or harm to consumers.
Need Guidance?
If you have questions about your current coverage or want clarity on your options, reach out to a licensed Greatway agent for personalized support.
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Greatway Financial does not encourage inforce life insurance replacements. However, we recognize that some clients may choose to review or replace an existing policy based on changes in their personal circumstances.
In such situations, it is essential that clients complete and review the Life Insurance Replacement Declaration (LIRD) with their licensed agent to ensure the decision is fully informed, compliant with provincial regulations and aligned with their long-term needs.
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We follow the Fair Treatment of Customers (FTC) principle, ensuring that every client receives honest, transparent, and suitable advice throughout their financial journey. Our commitment is to support families with integrity, clarity, and responsible information so they can confidently navigate their financial protection decisions.